How we searched for a fresh start.
From the isolation of lockdown to the hedonism of "revenge travel," and finally to the quiet luxury of "damp lifestyles." We analyzed search behavior around New Year's Eve from 2020 to 2024 to map the evolution of our collective hope.
The Time Capsule
Explore the dominant mood and top queries for each New Year's cycle. Notice how "survival" shifts to "celebration" and eventually "wellness."
The "Bunker" Year
Anxiety met hope. Searches were dominated by safety protocols, restrictions, and how to connect while apart. The party moved to Zoom.
Top Breakout Search Terms
Volume Index (100 = Peak Popularity)Trend Trajectories
See the collision of lifestyles. Observe how "Party" searches collapsed then surged, while "Wellness" has seen a steady, sophisticated evolution from weight loss to "biohacking."
The "Virtual" peak. Queries for online events and at-home solutions dominated.
The "Revenge" spike. Travel and nightlife searches hit all-time highs post-lockdown.
The "Sober" shift. High growth in non-alcoholic, sleep hygiene, and budget terms.
The 2025 Resolution Mix
What we are promising ourselves this year. The focus has shifted from physical appearance (weight loss) to internal optimization (mental health, finance).
Health (45%): Shifted from "Dieting" to "Sleep," "Gut Health," and "Longevity."
Finance (25%): "Loud Budgeting," "Side Hustles," and "Investments" are trending up.
Superstition & Luck
Even in a high-tech world, we search for ancient luck. These are the top trending "lucky tradition" searches globally.
"The search volume for '12 Grapes' (a Spanish tradition) has grown 150% globally in the last 3 years, likely driven by TikTok trends."