Digital Behavior Analysis

Closing the Chapter
on 2025

From the historic Artemis II launch to the "Quiet Luxury" crash. We analyzed billions of search queries to bring you the definitive guide to what happened, and what comes next.

4.2B
AI Queries
#1
Trend: Sleep
Sept
Peak Traffic
Mars
Top Science Topic
SECTION 1: 2025 REWIND (NEWS)

2025: The Year in News

The stories that dominated global attention and search bars.

Search Interest Over Time

Source: Global Index
The Artemis II mission generated the single highest spike in traffic of the year during the launch window in late September, surpassing the Super Bowl.
Looking Ahead

The 2026 Resolution Matrix

We've analyzed preliminary December query data to predict the top 4 trends for January 2026. "Weight Loss" is out. "Bio-Optimization" is in.

😴

Sleepmaxxing

▲ +340% YoY

It's not just about 8 hours. It's about HRV, deep sleep stages, and "sleep divorces" (separate beds).

Key Search:
"Best smart mattress 2026"
🧠

Dopamine Menus

▲ +210% YoY

Replacing doomscrolling with curated lists of "good" dopamine (walks, music, cold plunges).

Key Search:
"How to make a dopamine menu"
💰

Loud Budgeting 2.0

▲ +150% YoY

Declining social invites due to budget is no longer shameful—it's a flex. Financial transparency is key.

Key Search:
"No-spend January challenge"
🍷

Damp Lifestyle

▲ +90% YoY

Not fully sober, but "damp". Conscious reduction of alcohol without the "Sober" label.

Key Search:
"Low ABV cocktail recipes"

The Shift: What We Want to Change

Based on Google Trends & Pinterest Predicts Data (Dec 2025)

2026 Forecast Engine

Select a category to see the projected outlook for the coming year.

Loading Forecast Model...